Here in New Zealand, the sun is out a lot. We don't have an ozone layer either thanks to the amount of pollution that the rest of the world emits (think about that next time you get into your massive car). To protect ourselves from the harsh UVA and UVB rays we have to use heavy sunscreen.
It really annoys me when people lie out and bake in the sun over here without sunscreen on because "they don't burn". Everyone burns. You burn even when you're not noticing it. Out walking your dog at 12 during the day and the suns in the sky but it's still frosty and you're rugged up in a massive coat? Yeah, you'll burn.
This Elizabeth Arden Sunscreen is part of their Eight Hour Defence range. It's got an SPF of 50 which means that you can stay out in the sun for 50 times the amount that you would normally burn in. So if you burn in ten minutes, with this on, you can stay outside for 50 times that and not get burnt. The higher the SPF, the more your skin will thank you.